Lisa Fitzpatrick is Vice President and General Manager of Bloomberg BNA Tax & Accounting, where she has led the business’ transformation to become a full tax research and news service and achieve record growth. Fitzpatrick joined BNA in 2008 as the Director of Marketing for the Tax & Accounting division, where she led product management and marketing efforts for a number of successful new product launches in state and international tax areas. In 2011, Fitzpatrick was appointed Bloomberg BNA’s first Chief Marketing Officer, where she centralized and improved the effectiveness of Bloomberg BNA’s marketing efforts and led overall branding strategy and product positioning.
Prior to BNA, Fitzpatrick held roles as Vice President of Marketing at MarketResearch.com and Marketing Director at Thompson Publishing Group, where she launched several new regulatory compliance products in the financial and healthcare areas. Previously, Fitzpatrick founded and launched German Life magazine, a special interest magazine featuring German culture, history, travel, and German influences in North America. She began her career in circulation and advertising sales roles for special interest magazines.
Fitzpatrick has a B.A. in Mathematics from the University of Maryland, Baltimore County and later received an MBA in finance and marketing from the Robert H. Smith School of Business at the University of Maryland.