WOM1922. Business Development and You, Leading Client Engagement

Emerging Leader Track
Field of Study: 
Communications and Marketing
CPE Credit: 
Knowledge Level & Prerequisite: 
Overview (1-2 years in the profession)
Advanced Preparation: 

Thursday, November 7, 2019

Sales is not something that comes naturally to most CPAs, and unfortunately the skillsets needed to grow a business extend far past the firm leaders. In this session, we will take a look at what you can do to shift the mindset within your organization to build a business development machine. Learning from founders of the companies accepted into the AICPA/CPA.com Accelerator program, and Kim Orlesky, a passionate sales thought-leader – we will dive into what makes organizations successful in building a team focused on growth.
Learning Objectives:

  • Top Questions Leaders Always Ask in Client Engagement Meetings
  • How to Upskill Talent to Grow Your Business
  • Understand the key components of the business development mindset